12-week lead generation campaign targeting agency and marketing firm principals of any size. Entry point: Agency AI Vulnerability & Opportunity Audit. Frontier conduit positioning anchored in 30-year history.
Complete content across all channels, in publication order by phase.
The full strategic context behind the Newfangled Frontier campaign.
Newfangled is the frontier conduit — the firm that stands between emerging technology and the professional services firms that need it, translating one into the other. We've done this since 1995.
We don't sell AI theory or generic tools. We've built production AI systems for our own operation, tested them against real client work and real deadlines, and are now bringing them to agencies. Clients get the version that's already been through the hard part.
Owners and principals of marketing agencies and professional services firms of any size — from 10-person boutiques to large independents like MMGY. The common thread: their operations haven't caught up to what AI can do for them.
Most have GPT licenses for staff. None have meaningfully restructured how work moves through their firm. They're not afraid of AI — they're confused by it. They want a guide who has done the work and can show them where to start.
Mark O'Brien (CEO) — Primary. Earned authority, no hype. Conversational but intellectually precise. The person who has been here before and knows the way. Warm but not soft. Direct.
Lauren O'Brien — Secondary. Tactical, implementation-focused, approachable. Complements Mark's strategic angle with practical how-to. Leads video Episodes 2, 5.
| Metric | Type | Target (90 days) |
|---|---|---|
| Audit conversations booked | Primary | 10–15 |
| Audit proposals sent | Primary | 8–12 |
| Audits closed | Primary | 5–8 |
| Outreach email reply rate | Leading indicator | 5–8% |
| Assessment completions | Leading indicator | 150+ |
| Microsite unique visitors | Leading indicator | 500+ |
| Webinar 1 registrants | Engagement | 50+ |
| Webinar 2 registrants | Engagement | 75+ |
| LinkedIn engagement rate | Awareness | 3–5% |
Each channel has a specific role. Everything routes to the Frontier microsite and drives toward the audit CTA.